As the Global Product Lead at Publicis Commerce, Ali Amarsy is responsible for shaping the commerce offering in 100+ Publicis Groupe markets and leading product development for the Practice’s commerce management and optimization tool. He works closely alongside partners such as Google, Amazon, Facebook and Snapchat, to help Publicis Groupe clients like GSK and Mattel achieve stronger commerce outcomes.
Articles by Ali All articles by Ali
- To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value in
MAD on
08/29/2022
Brand must create shopping occasions where they build relationships and learning preferences, or they are driving purchases that generate a data set of their own.
- The Live Commerce Opportunity Ahead Of Us in
MAD on
01/26/2022
If we can set new principles for live commerce - elevating it to a business strategy not just a channel, harnessing the energy that is already there, it can have a real chance to flourish into a freestanding operation of its own.
- A New Way To Look At The Holiday Shopping Season in
MAD on
11/25/2019
Yes, this could be an Amazon-holiday season. They're pricing 20% below other online retailers on average in key product categories, according to a study by Profitero. And as a result, 42% of consumers plan to buy most or all of their holiday gifts on Amazon.
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