Denis Hayes

Articles by Denis All articles by Denis

• Runoffs Show How Billboards Have Become A Platform For Free Speech in MediaDailyNews on 12/30/2020
  

  Anyone who has pondered whether billboards are media (or not) could find the answer in the expensive, high-stakes Senate runoff election in Georgia.

• Tourism Promotions: Plenty To See Right Here in Marketing Daily on 07/09/2020
  

  With long-range and international travel stalled by the COVID-19 pandemic, tourism promoters are using out-of-home and other media to tout closer destinations.

• Say It Big: More Political Ads On Out-of-Home Media in MediaDailyNews on 07/02/2020
  

  Overall, out-of-home media is a small - but growing - fraction of political ad spend. Buyers are drawn to OOH to boost name identification, for branding, to generate publicity, drive social media, and because of favorable cost-per-thousand pricing.

• Can You Reject An Ad AND Uphold Free Speech? in MediaDailyNews on 06/01/2020
  

  A federal judge in California says yes -- out-of-home media companies could take down controversial political copy without trampling the First Amendment.

• Lockdown Lesson: Red Or Blue, Cannabis Is Essential in MediaDailyNews on 05/13/2020
  

  As cannabis moves to Main Street, state executive orders should make good reading for those trying to figure out how to regulate marijuana.

• 'We Deliver' -- Advertisers Change Messages On OOH in MediaDailyNews on 03/27/2020
  

  There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19.

• Big-Spending Bloomberg Veers Into Out-of-Home in Marketing Politics Weekly on 02/25/2020
  

  The Mike Bloomberg 2020 campaign is adding out-of-home media to its unprecedented spending on TV and digital ads. Bloomberg's foray into out-of-home media reflects broader points. Some rich irony, too.

• Colorado Greenlights Cannabis Billboards in MediaDailyNews on 01/16/2020
  

  Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points.

• Broadcasters Win Alcohol Ad Free Speech Appeal in MediaDailyNews on 01/13/2020
  

  The Missouri alcohol-ad case and a separate court ruling against cannabis advertising rules show the difficulty of restricting advertising while also respecting free speech.

• Advertising Regulations Take Shape As Illinois Readies For Legal Cannabis in MediaDailyNews on 12/26/2019
  

  Illinois legalizes recreational cannabis Jan. 1 -- the second-largest state to allow adult-use pot. Ad regulations vary state by state; the rules in Illinois resemble an emerging regulatory framework:

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.