Chris is Director of Client Development at Catalyst (part of GroupM) where he plays an active role in helping marketing teams implement new customer acquisition and lead generation strategies that significantly scale revenue growth and hit target ROI, CPA, and CAC goals. For the past 16 years, he has been helping brands drive performance across Paid Social, Search, Programmatic and eCommerce Marketplace channels. His clients have included some of the fastest growing DTC, CPG, Travel, Retail Financial Services Brands Firms.