Allysun Lundy
Member since September 2021Contact Allysun- VP, Retail Media Strategy Publicis Commerce
- LinkedIn: https://www.linkedin.com/in/allysun-lundy-12255719
- 90094 USA
Allysun Lundy is a commerce specialist who has worked on the agency side for her whole career, partnering with CPG companies to develop award winning shopper marketing programs. She’s passionate about shopping and enjoys walking (and clicking through) the aisles to find the latest and greatest. She currently leads Retail Media Strategy at Publicis, working with retailers to understand their offerings and with clients to maximize their effectiveness at those retailers.
Articles by Allysun All articles by Allysun
- New Definition of Value Goes Beyond Discounting in
MAD on
04/11/2023
To stand out, brands need to stop teaching shoppers to buy only on discount and provide value that can't be discounted. The new definition of value can come to life in a myriad of ways.
- Winning in Physical and Digital Retail With the Power of Data in
MAD on
04/14/2022
Data only works when you put it to work, but once you do, it can unlock so many opportunities to enhance a shopping experience, whether in the store or online.
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