Articles by Fredrik All articles by Fredrik
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line in
Planning & Buying Insider on
11/21/2023
Today there is growing pressure for marketers to measure and decrease the emissions produced by their ad campaigns. This isn't just a moral imperative. It's a commercial one too.
- Navigating Stormy Waters: Prioritizing Focus And Precision in
MediaDailyNews on
05/31/2023
The best thing to do is to face the storm head on. Continue to invest, use more data more frequently and refresh your agency relationships to ensure you have the right-sized team with the right expertise to support you.
- Is Big Tech In Big Trouble? in
MediaDailyNews on
12/28/2022
The news has been full of stories about layoffs from Big Tech firms. Does this tell a story of trouble brewing among Big Tech companies, or is it simply a sign of challenging economic times?
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