Scott is a highly experienced SEO professional with over 18 years of experience leading and developing SEO strategies for clients across various industries. With a passion for education, he has developed and provided SEO training programs across organizations. Scott's SEO philosophy focuses on aligning with business objectives first and foremost. He believes that SEO should be integrated with other marketing efforts to achieve optimal results. His expertise in integrated search engine marketing has been key in pairing and balancing organic search execution with paid search strategies. One of Scott's unique strengths is his approach to keyword research and SEO strategy. He helps his clients focus on the most actionable opportunities that are relevant to their organizations. By doing so, he has helped numerous clients achieve higher search engine rankings, increased traffic, and improved conversions.