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- Talenti Partners With Bradley Cooper To 'Raise the Jar' in
Marketing Daily on
05/07/2024
Cooper will appear as Talenti's brand ambassador in content running across a series of channels through 2024 and into 2025.
- Tillamook Hypes 'Extraordinary Dairy' With New Brand Platform in
Marketing Daily on
05/06/2024
Campaign highlights the breadth and quality of the dairy co-op's brand portfolio.
- Pulp Friction: Tropicana Suggests 'Pulp Prenups' For Fruitful Unions in
Marketing Daily on
05/06/2024
The campaign includes a promotional sweepstakes offering couples a "lifetime supply" of Tropicana.
- How 5 Alcohol Brands Approached Cinco de Mayo in
CPG Insider on
05/03/2024
Campari's Grand Marnier is attempting to position itself as a better alternative to the more traditional ingredients when mixing a margarita.
- High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps in
Marketing Daily on
05/02/2024
The national campaign for Gallo's hard seltzer brand will run across broadcast, streaming, and online video, and expand with further social and local initiatives.
- Mondelez Confident Of Brands, Marketing Investments, Despite Cocoa Inflation in
Marketing Daily on
05/01/2024
In an earnings call, Mondelez said it would continue to increase advertising and consumer spending "in the high single digits" year-over-year.
- Olipop Partners With Barbie For Peaches & Cream Soda in
Marketing Daily on
05/01/2024
To promote the limited-edition release, the brand is launching a virtual experience tied to a promotional giveaway.
- Coca-Cola Credits Innovation, Marketing Investments For Strong Q1 in
Marketing Daily on
04/30/2024
In an earnings call, the company also addressed performance expectations around the BodyArmor brand.
- Molson Coors Touts Double-Digit Growth For Core Brands in
Marketing Daily on
04/30/2024
The company plans to support recent growth for its Coors Banquet brand with its first new TV campaign in years.
- Miller High Life, Hot N Saucy's New 'Dive Bar Hot Sauce' in
Marketing Daily on
04/29/2024
The "Champagne of beers" partnered with Chef Sam Davis-Allonce, founder of Hot N Saucy, on the release, available for sale beginning April 29.
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