Rachel Schnorr is US Membership Director at Ad Net Zero, the advertising trade association dedicated specifically sustainability in the industry. Before joining Ad Net Zero, Rachel built and operationalized dentsu Americas first DEI function and created a center of excellence across 12,000 employees. Prior to turning to full-time ESG work Rachel built Merkle's grassroots DEI initiative while serving as Vice President of SEM, the largest part of the Merkle Media practice. Rachel has 13 years of experience overseeing media and paid search programs for Fortune 500 and IR Top 500 companies across a variety of verticals and particularly B2B, retail and non-profit.