Joey Rath, Marketing Director, Seasonal, Ferrara, shares her take on user generated engagement, using social video with limited budgets, and the role of AI.

We The Roses' Co-Founder writes "Influencer marketing is no longer a weekend fling. It's the one you bring home to your parents. Brands are waking up to the fact that quick-hit campaigns don't build equity."

Carrie Drinkwater also shared her take on how brands can authentically engage with culture, how AI is reshaping media planning, and why long-term brand building still fuels performance success.

Eric Bandholz, Founder, Beardbrand shares his take on creating buzz, why blogs are doomed, and the importance of customer feedback.

OBERLAND's Director of Strategy writes, "The economy-wide 'artificial intelligence is coming for our jobs' sentiment is forcing this discipline of professional questioners to reconsider our role in the advertising industry."

Mike Petrella, Managing Director, Strategic Partnerships shares how United builds consumer trust through data transparency, delivers personalized travel experiences, and keeps flyers engaged with rewards they can use on a daily basis.

At our Pharma & Health Summit in the Poconos, leaders from Sanofi, Pfizer, Takeda, Endo, and Organon shared insights on AI adoption, patient empowerment, sentiment AI analysis, innovation, and benchmarking against top consumer brands.

Ask Scott Hudler anything! The SVP/CMO from Whataburger will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Stacie Hajduk, Chief Marketing Officer, GOODLES, shares her take on using bold new tactics to outweird the competition, building social buzz, and the online vs in-store shopping debate.

Medtronic's Senior Paid Media Specialist writes "The world has never been a certain place. It was uncertainty that would lead to building castles and that should lead you to be focusing on your brand."