Jennifer Brown shares how SHEIN approaches influencer marketing through trend-based segmentation, regional insights, thoughtful creator selection, and experiential campaigns. Can you guess her favorite item from the brand?

Talia Arnold from Managing Director of Exverus Media writes "In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a crucial element often slips: brand equity."

Inspired by the Japanese diaper and focused on caretakers, this award-winning brand has won multiple awards. Can you guess which challenger brand is disrupting the diaper industry?

CEO Trevor Guthrie shares how Giant Spoon views media as a canvas to tell a story by blending creativity and technology to forge meaningful consumer connections. Check it out!

Learn about Clayton McLaughlin, EVP, Business Lead from Dobbino (a BBDO company) as he lets us know his favorite place to go skiing, media channels, and more.

Brigette Wolf shares how My/Mochi moves fast, embraces creativity, and listens to its community-all while staying chill with seasonal flavors, bold campaigns, and a consumer-first approach. Can you guess her favorite mochi flavor?

Who doesn't love a little history? Check out these surprising, little-known facts from some of the biggest names in marketing which involves NASA, unlimited bread sticks, a Chief Pizza & Beer Officer, and more!

Tim Ragland, VP of Growth and Strategy from Wisp writes "When costs increase, the industry faces a dilemma: raise prices and risk losing loyal customers - and potential new ones - or adapt our strategy."

Learn about Lauren Corugedo, Head of Marketing, Chef Merito as she lets us know her favorite food, media metrics, and more.

Ask Douglas Atchison anything! The Director of Retail from Casper will be answering your questions in our next AMA. Submit them to Barbie@MediaPost.com.