Ask John Acosta anything! The Sr. Director, Brand & Product Marketing from Hertz will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Two brothers spent 30 years developing medical-grade cushioning for wheelchairs and hospital beds. Then they made a mattress, dropped some eggs on YouTube, and changed sleep forever. Can you guess the company?

Northwell Health's CMO, writes "The playbook we've relied on for years is becoming obsolete. The AI revolution isn't a distant threat-it's reshaping search, consumer behavior, and brand visibility in real time."

Sonos's Senior Director of Global Lifecycle Marketing says great onboarding isn't a marketing function, it's an enterprise one. She shares how brands can eliminate friction, anticipate needs, and turn a customer's first moments into loyalty.

Ask Sonia Pirolo anything! The Category Marketing Director, House of Cognacs and Champagnes from Campari America will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Brad Neelan shares how search is evolving beyond a channel into a core business driver, touching on AI, real-time signals, and what it takes to drive meaningful results today.

CMI Media Group's SVP, Group Director, Digital Activation, writes "AI is set to profoundly transform healthcare and life sciences media, reshaping how we communicate with brands and products."

Kim Chappell unpacks Bobbie's Chief Confidence Officer campaign with Cardi B on LinkedIn, how they are using brand-building for long-term growth, and advice for working moms.

Jeremy Hull shares his take on what really drives performance marketing and why strategy, experimentation, and human insight still make the difference.

NP Digital's SVP, Growth Marketing, writes " Will AI replace marketers? Will automation eliminate strategy? Will technology outpace human judgment? The problem with those types of questions is that they completely miss the point."