by Ray Schultz on Apr 23, 4:50 PM
Almost three fourths lack total confidence in their marketing, Constant Contact and Ascend2 report.
by Ray Schultz on Apr 22, 3:55 PM
A global increase is driven by opt-out activity in Europe, Optizmo reports.
by Ray Schultz on Apr 19, 5:45 PM
Consumers like getting messages, but they dislike being barraged with communications, Optimove reports.
by Ray Schultz on Apr 18, 1:40 PM
Marketers can hide special offers behind peel-off layers, email marketing platform Litmus says.
by Ray Schultz on Apr 17, 2:08 PM
Beefree, a firm that provides no-code email creation tools, has acquired Really Good Emails, a site that offers a library of email designs, and will offer its templates for free.
by Ray Schultz on Apr 16, 3:52 PM
Bombora and InboxArmy founders give up the reins as CEO and move into executive chair positions.
by Ray Schultz on Apr 15, 1:24 PM
Marketing automation software was more likely to be turned over in 2023, compared to other systems, MarTech reports.
by Ray Schultz on Apr 12, 1:18 PM
Research shows that shoppers feel AI has improved the buying experience.
by Ray Schultz on Apr 11, 2:40 PM
Systematic marketing "provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms," a paper written by two professors finds.
by Ray Schultz on Apr 10, 3:20 PM
The AI new voice tool is part of Google's Help Me Write feature introduced last year.