by Ray Schultz on Oct 16, 2:34 PM
Almost half of shoppers have seen product advertising using AI, Auros and Talker Research report.
by Ray Schultz on Oct 15, 4:16 PM
A third of all appointments are produced by cold-calling, Sopros reports.
by Ray Schultz on Oct 14, 4:01 PM
An analysis says it is losing ground on revenue growth, but tightening up expenses.
by Ray Schultz on Oct 13, 3:15 PM
Only a third of assignments are successfully finished by AI, Layer3Labs reports.
by Ray Schultz on Oct 12, 4:33 PM
Almost all B2B firms with influencer programs call them effective, TopRank Marketing and Ascend2 report.
by Ray Schultz on Oct 9, 1:50 PM
Plus: Nike email subject line case proceeds in the state of Washington.
by Ray Schultz on Oct 8, 4:55 PM
Shoppers are in a cautious mood this year, ISCS and Adtaxi find in separate surveys.
by Ray Schultz on Oct 7, 4:14 PM
Case against Penney depends on a ruling by the Ninth Circuit.
by Ray Schultz on Oct 6, 4:20 PM
Stensul offers a new AI tool. But a survey from Ping Identity shows consumers are still nervous about AI.
by Ray Schultz on Oct 5, 4:10 PM
Security scanners click on links, but they are not real engagement, Breaker says.