by Ray Schultz on Oct 17, 12:52 PM
Brands' challenges include old data and a lack of time to develop a strong process, DemandGen reports.
by Ray Schultz on Oct 16, 3:41 PM
Email volume rose by 4.3% over that of Q2, perhaps causing the drop in metrics, an Epsilon study finds.
by Ray Schultz on Oct 15, 4:59 PM
Most SMBs avoid spending money on email systems at first, Mailchimp reports. But they need to build their lists as soon as they can.
by Ray Schultz on Oct 14, 3:54 PM
Neiman Marcus sent the most email messages in September, but didn't personalize them, SmarterHQ reports.
by Ray Schultz on Oct 11, 4:31 PM
Trump is getting a higher read rate, but the Democrats are scoring better on activity, eDataSource reports.
by Ray Schultz on Oct 10, 4:50 PM
The certificate validates that a brand logo is trademarked when featured in BIMI emails.
by Ray Schultz on Oct 9, 12:11 PM
Less than a fourth of retailers have integrated a data privacy plan into their corporate strategy, Deloitte reports.
by Ray Schultz on Oct 8, 5:25 PM
The new Econsultancy census finds that brands are stymied by the inability to pull their data together.
by Ray Schultz on Oct 7, 3:57 PM
ESPS are not in the business of doing due diligence on email content, even when it slanders a former President.
by Ray Schultz on Oct 4, 4:08 PM
Firms are more accepting of GDPR than we would have thought, but problems continue to pop up.