by Ray Schultz on Sep 16, 5:56 PM
High performers are much more likely than low performers to solve problems and drive revenue with ABM, MRP and Demand Metric report.
by Ray Schultz on Sep 15, 4:28 PM
But consumers are more motivated by deals than anything else, BlackFriday.com reports.
by Ray Schultz on Sep 14, 6:05 PM
B2B brands are at least slightly better at implementing marketing automation, Ascend2 and Act-On report.
by Ray Schultz on Sep 13, 4:21 PM
Litmus CMO Melissa Sargeant discusses the end of the open rate as a metric, at least on Apple Mail, and how marketers should be preparing for it.
by Ray Schultz on Sep 10, 5:33 PM
The youngest group likes social media-- but they rank email as a close second, Data Axle reports.
by Ray Schultz on Sep 9, 4:58 PM
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports.
by Ray Schultz on Sep 8, 3:43 PM
Despite challenges, most firms still say they are successfully deploying marketing automation, Ascend2 reports.
by Ray Schultz on Sep 7, 3:37 PM
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue.
by Ray Schultz on Sep 3, 4:09 PM
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy not so much, MeritB2B reports.
by Ray Schultz on Sep 2, 5:22 PM
Welcome messages did best. But this may be the last time you will see open rates tracked, Omnisend reports.