Adva Mobile, a marketing solution for performing artists, unveiled a new email marketing service Wednesday that helps musicians leverage the power of email marketing … Read the whole story
OneSpot, a content marketing platform, announced a new suite of SaaS omnichannel marketing solutions Wednesday that help email marketers reengage with consumers through personalized … Read the whole story
Marketers tend to prefer what's safe, deploying what I call "generally accepted best practices" (GABPs), because everyone else does it. Granted, that approach is … Read the whole story