The email world was shaken on Friday when Verizon announced it was deactivating its 4.5 million verizon.net email addresses, essentially abandoning its service. Here's what it means for consumers and … Read the whole story
The marketing cloud wars just heated up as Adobe announced a host of new cloud-based solutions aimed at creatively inclined marketers on Tuesday at … Read the whole story
Businesses in the sports industry generate the highest email engagement, according to a recent study by Delivra, an email marketing automation platform. Read the whole story
The mantra of direct marketers is "Test, Test, Test." Yet even good marketers sometimes skip testing and give in to the pressure to just … Read the whole story