Consumers are addicted to email, according to a study from Fluent. And that is especially true for Millennials. Read the whole story
Subject lines containing dynamic content generate higher open rates when compared to generic content, according to a new retail marketing study from Sailthru. Read the whole story
Data analytics provider Alteryx is under fire in the courts for allegedly exposing consumer data on Amazon Web Services. Read the whole story
A recent analysis suggest that marketers should pair push channels, such as email and push notifications, with pull channels, such as in-app messaging and … Read the whole story
Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the … Read the whole story
Despite the rising popularity of e-commerce, only 44% of Americans will shop primarily online, while 56% will opt for brick and mortar stores. Read the whole story