Most firms are using personalization -- but not all are deploying the most sophisticated tactics. Read the whole story
Adobe announced the addition of a Hadoop connector to Adobe Campaign this week, giving marketers access to a new array of data to funnel … Read the whole story
MailChimp says it has corrected a small but noticeable security issue that revealed email addresses. Read the whole story
Startups can apply for discounts off NeverBounce's email verification services, which can be applied to users who are cleaning email via major connectivity methods, Read the whole story
It's not just what companies do for GDPR, but what customers do with their new powers. Read the whole story