A national furniture chain has increased its open rate by improving its sender reputation and deliverability, working with 250ok. Read the whole story
The purchase from BuzzFeed includes several hundred thousand email addresses, which will soon be used in a July 4th promo. Read the whole story
Email security firm Agari will use some of its Series E funding to advance in Europe and Asia. Read the whole story
Five Below sales associates claim that hours and raises are tied to their ability to collect emails. Read the whole story
Consumers have latched on to the words "open" and "transparency," especially when hearing and learning about technology they don't fully understand. Some 80% believe … Read the whole story
"People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way … Read the whole story
Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with consumers. … Read the whole story