Email marketers need a strategy when deploying tools such as AI-otherwise, they're wasting their money, says pundit Ryan Phelan. Read the whole story
The Hustle is a newsletter for doers and shakers. But it had to deal with a mundane problem: deliverability. Read the whole story
Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The future … Read the whole story
Amazon continues to gain a higher share of consumers willing to search and make purchases on its marketplace through mobile devices. This year, some … Read the whole story