Warrantless email seizures violate the Fourth Amendment, the ACLU argues in a filing with the Ninth Circuit Court of Appeals. Read the whole story
Marketing technology company Bluecore, which serves retailers, combines personalization and what it says is a new pricing model. Read the whole story
Google Pay users can connect to Gmail for access to tickets, passes, loyalty cards and other marketing materials, reports state. Read the whole story
BEC attacks resulted in an average hit of $143,000, according to research by Trend Micro. Read the whole story
Engagio, a provider of account-based software, is offering a service that it says can measure both marketing and sales success, along with time spent. Read the whole story
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number … Read the whole story
Mozilla believes it is time to put "publishers and users at the center of the online value exchange." The alliance may offer a sound … Read the whole story
According to research, one third of new subscribers churn within the first 30 days. This feels like a lot of lost opportunity Read the whole story