DataGrail reports people will opt out when firms send them too much email. That is part of its 2020 Consumer Privacy Report, released in commemoration of Data Privacy Day. Read the whole story
The company offers integrations that combine email marketing automation, CRM and machine learning. Read the whole story
Twilio SendGrid finds that discounts and emojis in email subject lines hurt response rates. Read the whole story
Dynamic Audiences can help firms send content based on offline and online behavior, the company says. Read the whole story
Doug Camplejohn has served as VP product management for LinkedIn and founded three tech companies that he later sold. Read the whole story
Marketers that rely on vast troves of consumer data are getting an incomplete view of how their customers think and feel about a brand, … Read the whole story