The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. Read the whole story
The new tool will allow messaging to consumers who have opted in to follow a brand. Read the whole story
Shoppers can approve sharing of cookie identifiers without giving their email address. Read the whole story
This Mother's Day, 61% of people in the U.S. plan to celebrate in-person and 79% plan to shop in-store for a gift, according to … Read the whole story
A privacy bill passed by the Florida House "missed the mark, and will negatively impact local businesses with needless additional expenses for measures that … Read the whole story