Marketers say it's difficult to know how different martech products fit together, a study finds. Read the whole story
The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate … Read the whole story
The tracking is allowed by an agreement between the firms, but does not include personal identifiers or profiles, Bleeping Computer reports. Read the whole story
The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what … Read the whole story
Business outcomes such as revenue are the most popular measures of ecommerce success. Read the whole story