Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment - for some. Read the whole story
Consumers are wary, and almost half distrust online retailers with their personal information, Optimove reports. Read the whole story
Email on Acid parent Sinch will deliver a range of messaging channels through its Conversation tool. Read the whole story
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 Americans shop online at least once a month vs. 71% in 2017, and … Read the whole story
LinkedIn says it "immediately took steps to correct the errors, notify advertisers, and issue makegoods to all potentially affected advertisers that in most instances … Read the whole story
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPost spoke with Greg Consiglio, co-founder of Moonwalk, an NFT rewards platform. Read the whole story