Yes, but without trust, you may not even have the chance to spark awareness. Think of all the spam that comes into your email that you don't even read the company name of before deleting. This is due to lack of credibility and trust. 

It's 23 years since Bernard Goldberg's NYT bestseller "Bias" about CBS News. It's about time someone acts to restore balance.

The better question night revolve around why 18-34 remains such a coveted demographic. Mr. Mandese referenced rethinking "reach." No matter how frequently  the younger among us are frenetically mucking around on TikTok, I'm not convinced they're truly being "reached." Nor am I convinced, what with the very compelling expose on AI virtually eliminating so many entry level jobs for the 21 to 25 demographic I recently read, that the young among us actually have the wherewithal to purchase much of anything. 

AI's Achilles heel? The A stands for artificial. Artificial EVERYTHING has always been lesser than, a shell of that which is natural. And the time, and effort expended to produce naturally has ALWAYS enhanced flesh and blood humans. AI is antithetical to all that is best about humanity, and its encroachment is well evident in discourse today...

Regarding comparisons between Cable at its prime and You Tube, let's remember that at that time--roughly 2000-2015--cable's collective share of viewing was about 40-50%and just about every cable home resident watched --on average--about 5-8 channels weekly. You Tube has a much smaller audience by comparison--only 13% of all viewing and, per other sources--only about a 60-65% reach in terms of users who devolte something like two hours per day to 18-20 videos. 

Never mind. Found it by clicking on anchor spot 

Why not show the spot?

I always thought that NBC thought of MSNBC as the wicked stepchild in my opinion, and hurting the main NBC News brand as well that will be denied and no one will ever say or make a comment either.

I like reality TV but not a fan of AMC reality TV which I haven't watched any of them. I guess maybe a hardcore that like AMC reality shows will signed up, it wouldn't be worth getting if there wasn't many reality shows say 1 or 2 in my opinion this is very niche to me. Since it has a small market enough to support it this feels like it will flop in my opinion I could be wrong.

The Coolidge speech link seems to have problems, but here is one of his relevant points:

In 1926, in an address to the American Association of Advertising Agencies, then U.S. President Calvin Coolidge challenged ad industry leaders to accept responsibilities to society beyond the simple conduct of their businesses. “Advertising creates and changes [the] foundation of all popular action, public sentiment, or public opinion," he said. "It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation.”

History has long born out that advertising and democracy are mutually supporting of each other. Advertising and marketing thrive in democracies and die in autocracies, and help free and capitalist economies grow. President Calvin Coolidge gave a great speech on it more than 100 years ago at the 4As: https://www.presidency.ucsb.edu/documents/address-before-the-american-association-advertising-agencies-washington-dc
And, most importantly, we as an industry can't operate well in our ad, media and marketing siloes if we don't also pay attention to and care about the issues in humanity broadly. Just look at how the global advertising and media market was impacted during World War II.

If the coveted demographic by advertisers is 18 to 34-year-olds, and TikTok consistently leads with engagement rates that are multiples higher than other major platforms, then why would you consider that disproportionate attention?

What does this have to do with media or marketing or advertising?

Totally agree Jack. Putin will break promises, as always. And Ukraine needs strength, not handicapping.

Pointless. The messaging starts with folks talking about trust, bantering, and exaggeration in news, and then the first "news" personalities they show are from the Today show. 

Naive to trust any promises from Putin who will always be a thug and oppressor. Without oil and gas he would have gone down long ago. Weakening Ukraine is exactly the wrong thing to do. 

LOL. Pot calling kettles black, when it comes  to "agenda driven ideology." Problem is, it actually is hard to present the truth, especially when the truth of what Trump directed his "agenda driven" knuckle dragging dumbasses to do was hidden in yet another 70 minute exercise in demented bloviation. I come from a journalism background, there is no journalism today, per se, just hundreds of millions of imbeciles brought up on horseshit social media nuggets designed to appeal to agenda driven fried brains absent the capability to do deep dives that include other than the agenda driven nuggets they crave to solidify what they already believe (despite no evidence) and deliver delicious dopamine hits. After hearing Trump declare that elected officials delivering truth (illegal directives from above require no action, or follow-through) deserve to be murdered, I'm starting to feel sorry for BLINDED BY IDEOLOGY

duplicitous

100% Ben. The peace needs to be just, and I believe that a just peace can only be achieved through strength. Putin is not winning the war. He and Russia must be held accountable for their atrocities, like kidnapping tens of thousands of children and now training them to fight against their families and homeland.

I wouldn't side with Putin which Russia should withdraw from Ukraine and should get no land in any pace talks in Putin's mind he thinks he is winning the war which he isn't. And free more of the Ukrainians kids as well. I feel any peace just isn't going to favor Ukraine being free which is sad.

I'm with you Ed. It's not pretty.

Dave, the details of the proposed Putin-Trump peace plan are leaking out. They look almost exactly like what we have heard before. The numbers below are my own--they're not from the "peace proposal".

One:No NATO for Ukraine.

Two: Crimea plus the whole of the two eastern provinces are Russian--this requires a Ukrainian withdrawal from some ground it holds.

Three, otherwise there is a cease fire where the battle lines now are.

Four: all sanctions against Russia are lifted.

Five: any crimes committed  during the war will not be prosecuted.

Six: Ukraine's security is to be respected--no specific guarantee is stated.

Seven: Ukraine must reduce its armed forces to 600,000--about half the current number.

Besides this there is all sorts of BS about NATO and Russia working things out, about The U.S. offering econimic help to Russia, a Ukrainian election must be held shortly, Ukrainian "nazism" curtailed,  some confusing bits about U.N involvement and NATO not sending forces to Ukraine, etc. plus details like POW releases. 

Frankly, if I were Zelensky the only one of these terms that I would recect out of hand is the one about cutting Ukraine's armed forces in half.  As for the rest, the most important question is defining exactly what guarantees Ukraine gets for its security and how these will be enforced. Beyond that, I hate to say it but with Trump in charge that's about all Ukraine may get and if it doesn't go along--except on the  key points I cited, Trump may switch sides--- again ----and support Putin.

It reminds me of how the Korean War was eventually brought to a half. Sad--with no clear winners--but no losers also as Ukraine remains a free country.  

Your predictions reflect surface momentum—but miss the underlying economic and structural drivers shaping the next two years. AI platforms won’t become dominant ad channels without user trust, regulatory clarity, or high-scale inventory; retail media networks will continue to outpace them because they have real purchase data, closed-loop attribution, and shopper intent. New video formats won’t gain traction until measurement, workflow, and buying behavior catch up. The 2026 story will likely be retail media consolidation, AI-driven creative production, consent-based identity, attribution wars, and commerce signals becoming the new currency of digital advertising, not simply “AI + mobile + video.”