I think the cap should move up to 50 or 55% in my opinion, I believe that outside of O&O networks outside of NYC, LA, & CHI etc that there will only be 3 major TV groups Nexstar, Gray, & Sinclair in my opinion.

On the other hand,Wayne, buying WBD would give Netflix a strong national and minternational TV nes presence that is still very profitable as well as the capability to churn out "original" TV series and made-for-TV movies for its own use that can be syndicated to others for profit. As for "original" movies that are initially distributed theatrically, owning a major Hollywood film maker would give netflix an opportunity to get such content for its library at more reasonable rates by sensible cost cutting--not overpaying stars, etc. ---and better control of theme and subject selections with Netflix's  foreign as well as domestic interests being considered. 

So we have seen 40% lift in ad performance with AI where the consumer request a call from business and the AI bridges call center and consumer. No one dials, no one waits on hold, and no missed calls. Other stat is 90% reduction call center hours compared to other campaigns.

@David Raab: Would love to read your take and happy to publish it H2M (on MediaPost), if that's something you're interesetd in. Happy Thanksgiving.

How do these on-premise targeting features address the traffic loss of zero-click? Or is the point that the revenue impact of reduced traffic is offset by these features?

Hi Joe,
Funny you should write this.  I was just yesterday thinking about exactly the same thing but, being an incurable consultant, saw it as a 2x2 matrix: 

                            |       Seller          |
                      ___ |  Agent|  Human |
Buyer      - Agent__|_A2A _|_H2A___| 
_________Human_|_A2H _|_H2H___|

The advantages of the matrix are that  it shows relationships among the interaction types more clearly and it gives space in each cell to list examples, questions, issues, etc.

There's a blog post in here somewhere but it won't get written until I've finished this week's H2T (turkey) interctions. 

Was a pretty good book by Bernard Goodberg.

Yes, but without trust, you may not even have the chance to spark awareness. Think of all the spam that comes into your email that you don't even read the company name of before deleting. This is due to lack of credibility and trust. 

It's 23 years since Bernard Goldberg's NYT bestseller "Bias" about CBS News. It's about time someone acts to restore balance.

The better question night revolve around why 18-34 remains such a coveted demographic. Mr. Mandese referenced rethinking "reach." No matter how frequently  the younger among us are frenetically mucking around on TikTok, I'm not convinced they're truly being "reached." Nor am I convinced, what with the very compelling expose on AI virtually eliminating so many entry level jobs for the 21 to 25 demographic I recently read, that the young among us actually have the wherewithal to purchase much of anything. 

AI's Achilles heel? The A stands for artificial. Artificial EVERYTHING has always been lesser than, a shell of that which is natural. And the time, and effort expended to produce naturally has ALWAYS enhanced flesh and blood humans. AI is antithetical to all that is best about humanity, and its encroachment is well evident in discourse today...

Regarding comparisons between Cable at its prime and You Tube, let's remember that at that time--roughly 2000-2015--cable's collective share of viewing was about 40-50%and just about every cable home resident watched --on average--about 5-8 channels weekly. You Tube has a much smaller audience by comparison--only 13% of all viewing and, per other sources--only about a 60-65% reach in terms of users who devolte something like two hours per day to 18-20 videos. 

Never mind. Found it by clicking on anchor spot 

Why not show the spot?

I always thought that NBC thought of MSNBC as the wicked stepchild in my opinion, and hurting the main NBC News brand as well that will be denied and no one will ever say or make a comment either.

I like reality TV but not a fan of AMC reality TV which I haven't watched any of them. I guess maybe a hardcore that like AMC reality shows will signed up, it wouldn't be worth getting if there wasn't many reality shows say 1 or 2 in my opinion this is very niche to me. Since it has a small market enough to support it this feels like it will flop in my opinion I could be wrong.

The Coolidge speech link seems to have problems, but here is one of his relevant points:

In 1926, in an address to the American Association of Advertising Agencies, then U.S. President Calvin Coolidge challenged ad industry leaders to accept responsibilities to society beyond the simple conduct of their businesses. “Advertising creates and changes [the] foundation of all popular action, public sentiment, or public opinion," he said. "It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation.”

History has long born out that advertising and democracy are mutually supporting of each other. Advertising and marketing thrive in democracies and die in autocracies, and help free and capitalist economies grow. President Calvin Coolidge gave a great speech on it more than 100 years ago at the 4As: https://www.presidency.ucsb.edu/documents/address-before-the-american-association-advertising-agencies-washington-dc
And, most importantly, we as an industry can't operate well in our ad, media and marketing siloes if we don't also pay attention to and care about the issues in humanity broadly. Just look at how the global advertising and media market was impacted during World War II.

If the coveted demographic by advertisers is 18 to 34-year-olds, and TikTok consistently leads with engagement rates that are multiples higher than other major platforms, then why would you consider that disproportionate attention?

What does this have to do with media or marketing or advertising?

Totally agree Jack. Putin will break promises, as always. And Ukraine needs strength, not handicapping.

Pointless. The messaging starts with folks talking about trust, bantering, and exaggeration in news, and then the first "news" personalities they show are from the Today show. 

Naive to trust any promises from Putin who will always be a thug and oppressor. Without oil and gas he would have gone down long ago. Weakening Ukraine is exactly the wrong thing to do.