Well commented Tony.   Maybe Canada could rename the southern area as "Lack IQ".

Hmmm ... let's see whether the California Governor's law will be better.   AU's is for the entire country and not just different laws state-by-state.

Wayne, this kind of research doesn't necessarily support the statement that young consumers are watching sports more than ever before. The average consumer----young or old--- in the glory days of linear TV--before streaming--spent considerably more time than now  with sports as well as most other  program genres. Thanks to rating fragmentation everything is down--but TV entetainment fare has suffered the greatest declines while sports and cable news have seen smaller losses. 

About those multitasking claims, if all of them applied to a single game,  the viewer must not be very engaged or attentive to what's transpiring on the screen. As for multitasking causing a young person to "watch" more sports similar studies for other genres of content often show the same kinds of findings--very inflated claims that are not indicative of the actual incidence of the activity. 

Joe, about five years ago Nielsen tallied the amount of TV viewing by location of the set in the home. Fifty-eight percent was done in the "living" or "family" room while 34% took place in a bedrom. 

If your scenario is correct, Dave, the likely solution aill be a return to traditional ways of planning, buying and selling ad time, with TV networks, major streamers, and,perhaps,social media abandoning  the idea of automated buying in favor of human based, direct deals with independent monitoring of placements, audience, etc. What happens in the programmatic world is anyone's guess, but that's where the real damage may be done as traditional media--especially 'TV" have kept their independence--so far, 

Well played "Quality Meats" with the campaign.  Please download Mapquest and boycott both Google and Apple Maps. 

I remember that day like it yesterday Adam I'm not into the docs as I saw the coverage and the footage as well nothing new comes out of the docs their is market for it like most things. It will be the same for the 30TH then 50TH. It will be those that were just babies or were born on 9/11 that I'm interest what they think. 

I'd never buy eyeglasses online too many cons than pros rather go to the store and feel the frames, plus in-store they know the prescription and knowing myself I'd write it in wrong online plus I don't trust the dealers. I also got new glasses got them yesterday they look very nice and forest green never had forest green, the only Nike frame that I could get as the other Nike frames wouldn't look good on me. 

It's Lake Ontario not America or New America changing it to New Mexico. Trump remains President for the next 2 years as their isn't 67 votes in the US Senate to remove him, their will be investigations as Dems take back the house & the GOP keeps the Senate in my opinion maybe losses a couple of seats. That is why I voted 3RD party for President as I don't vote for the 2 evils I'm not doing it that is why it was one less vote for Trump, Biden, & Kamala Harris.

Both parties are party over country in my opinion that is why America needs a strong third party to light a fire under the 2 party system in my opinion to get things done.

Hi Gord.

I liked your comment of "Trump signed the executive order, but as that bit of “stable genius” trickled down..."   Does that mean that the "stable genius" was in the donkey's stable? 

Truly insightful. And remember, the Welland Canal that carries $Billions of US goods from the Great Lakes,  specifically from Lake Erie to Lake Ontario and beyond - to the Gulf of Mexico, is fully owned and operated by Canada. Elbows up!!

Agreed Ed.

The "well that bloke watched for at least one second" so lets add it in as 'a viewer' either deliberatly or lazy.

I bet you it is !!!

This feels less like the evolution of local news than a demolition job.

Television news has reinvented itself repeatedly over 75 years, but anchors and reporters have remained central because they provide continuity, context, accountability, and a recognizable human connection to a community. Local TV news and local newspapers have historically ranked among America’s most trusted news sources.

Yes, audiences are moving online. Pew found 86% of Americans get news digitally at least sometimes, while 64% still get news from television. That argues for adaptation, not amputation.

Eliminating anchors and reporters in one rapid cost-cutting sweep risks turning a newscast into a conveyor belt of disconnected packages. Where is the experimentation? Where are hybrid formats, reduced anchor hours, digital integration and audience testing?

Technology should improve journalism, not become an excuse to remove the people who give local journalism identity and accountability. That is not innovation. It is an extraordinarily risky experiment conducted on the audience.

I remember 9/11 like yesterday I went to the bathroom when they radio station 103.3 WKFR in Kazoo the morning hosts at the time said that Towner One was hit by a plane crashing into TWC and then at 9AM Towner 2 was hit and I knew that it was terrorists attack by Bin Laden. I went to work a few hours after the attacks my class was cancelled for the day as KVCC closed for the day. WKFR went back to playing music at 2PM. By that weekend I was ready to get back to normal than nonstop coverage of 9/11.

The only local football game played that weekend was a Hope College wasn't aired since Hope College is a small college in Holland Michigan. It was mixed some were glad they played others thought it was too soon. 9/11 I'll never forget that day as I said I remember what I was doing that day.

 

The bait and switch and gymnastics here are truly remarkable.  You went from commemoration to self-promotion to idealogical political nonsense.

The idea that Americans or first responders would have hesitated to save lives based on a victim's immigration status is both historically absurd and morally bankrupt. On September 11th, people ran into burning buildings to rescue human beings, not legal status documents. Dragging modern politics into a 25-year memorial only cheapens the genuine, unconditional heroism of that day to score cheap editorial points. True honor for the victims means remembering their humanity, not using them as props for a off-the-mark partisan lecture.

Such commentary is the antithesis of what first responders fought and died for that day.  

Ed, 100% spot on ... Irwin led us into using computer systems to do the business better. Truly agentic systems will let us help TV networks, stations, distributors, syndicators, et al yield so much more by opening up all of their spots to millions of buyers and not make it a race to the bottom like digital programmatic.

John, in olden times we used to get simple rating reports like the MLB's average minute audience was 4.3 million an increase of 35% or whatever over last year. But now we get absurd ditital style numbers of impressions--big numbers--that nobody can understand or relate to and you've just got to accept it. Sorry. 

I am not impressed with "This comes from 219,073 airings, yielding 28.5 billion impressions."  

How about create "micro impressions".

Francis, that's a great question. You are clearly a towering intelect. Please do provide a link or source for you're wisdom. Fox News doens't count. 

Posibly we need to review this private taxpayer contribution to U.S. interests in light of the Biden administration's US government funding of gender change operations on people in  foreign country prisions. Who voted for it, who signed the checks and what was the benefit to US taxpayers?  

Interesting move by Reddit — longer-form video is clearly where engagement is heading. We have been building in this space too with VidRush AI (https://vidrushai.com/), an AI long video generator that combines images, video, audio and text for controllable, production-ready output. The :15 view goal makes sense as a middle ground between 6s bumpers and full long-form. Curious to see how the split testing data shakes out for advertisers here.

Dave when the programmatic guys decided to invade the TV market about 15 years ago they made grandiose claims about attaining undreamof trgeting efficiencies, no more daypart buying, etc. and they failed dismaly for a variety of reasons. 

1) TV time buyers didn't have to deal with millions of sellers at a time.

2) The programmatic system's buying, data chomping,  and transmitting fees were absurdly  high

3) Most Tv sellers had no intention of allowing computers to engage in bidding systems to sell their time. TV wasn't eBay.

4)The targeting mechanisms were set usage based and very faulty. 

5) Most advertisers weren't deciding on their TV buys only on CPMs

6) The programmatic systems couldn't account for reach so they would pile up impressions on the low CPM sellers and mostly in the non-prime hours.

Now we have agentic buying which is just a more flexible version of programmatic--with most of the same faults.

When Irwin Gotlieb says that he bought programmatically for years at all of those agencies, I don't think that he means programmatic as currently constituted.