Marketing Automotive Weekly
Monday, May 12, 2025

Drive Time

Test Drive: Genesis Makes A Good Thing Better With GV70
by Tanya Gazdik, Staff Writer

Genesis has been playing up its racing and sports affiliations, but the brand still considers fashion and influencers important to the brand ethos, Tedros Mengiste, chief operating officer, tells "Drive … Read the whole story

  • Ford, Hyundai Response To Tariffs Noted By Consumers
    by Tanya Gazdik

    Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percentage points above the MarketCast norm. Read the whole story

  • TikTok Invites Customers To Direct Message Live Streamers
    by Colin Kirkland

    TikTok is rolling out a new "Live" feature designed to help live streamers better engage with their viewers, according to screenshots flagged on Threads. Read the whole story

  • COMMENTARY
    YouTube's Evolution: From Reach To Rule
    by Luke Bristow

    While advertisers still fund the ecosystem, they're increasingly guests in a house they don't own. Read the whole story

  • Jeep, Ford, Coca-Cola Deemed Most Patriotic
    by Tanya Gazdik

    Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys. Read the whole story

  • NHL Sponsors Go To Town For Stanley Cup
    by Tanya Gazdik

    In Canada, Hyundai is offering the "Race to the Cup Sales Event" at 220-plus dealerships with NHL giveaways. Read the whole story

  • Lucid Motors Hires CPG Veteran As Top Marketer
    by Tanya Gazdik

    Akerho "AK" Oghoghomeh was CMO at Beyond Meat. He previously was senior vice president of brand marketing at Red Bull. Read the whole story