CPG Insider
by Sarah Mahoney, Staff Writer
Company bets rebrand and a full reset can counter misperceptions as plant-based market stalls. Read the whole story
by Teresa Buyikian
The goal of the effort is to "help normalize and celebrate having a DD (designated driver) for any occasion - day or night." Read the whole story
by Sarah Mahoney
New athlete signings highlight the beauty company's branding push. But despite strong sales, investors are watching tariff and Rhode-related risks. Read the whole story
by Tanya Gazdik
Ice cream's release is timed to coincide with the launch of Frida's 2-in-1 Manual Breast Pump and National Breastfeeding Awareness Month. Read the whole story
by Fern Siegel
The tagline's declaration is what sets the brand apart. Read the whole story
by Danielle Oster
The campaign promotes pet adoption and fostering throughout the month of August. Read the whole story
by Sarah Mahoney
The company's first major campaign in three years aims to reignite brand relevance with Gen Z and millennials. Read the whole story
by Fern Siegel
It's the brand's first campaign since IPG was appointed a global partner. Read the whole story
by Les Luchter
Haleon's Advil lost share in its battle with Kenvue's Tylenol. The company's fighting back with "strong promotional plans" for the brand, says CEO. Read the whole story