AMV BBDO handled the creative for the pan-European media partnership. Read the whole story

The latest addition to the "Food Deserves Pepsi" platform showcases the beverage as a superior paring for grilled foods. Read the whole story

Zyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded with a QR code sticker driving users to Zyrtec.com. Read the whole story

Despite the affluent status of tequila drinkers, a whopping 75% still buy their liquor of choice at the local liquor store. Read the whole story

The initial spot in the effort, from Gut Miami, highlights the parallels between the art of delivering the perfect tennis serve and the ritual … Read the whole story

The NBA MVP stars in a TV spot in which his 16-month-old daughter Eva steals the show, if not the ball. Read the whole story

The Greek yogurt brand leaves the dairy case behind, aiming for on-the-go growth -- and GLP-1 users. Read the whole story

Allegra's logo will be visible on star driver Marcus Ericsson's car, uniform and helmet, and pit crew uniforms will sport a QR code. Read the whole story

The campaign is offering daily prizes to the first 100 moms to visit the "Gift Glow Up Shop" May 12-16. Read the whole story