New technology could well help Tylenol capture a perhaps surprisingly large number of Americans who dislike taking pills or have trouble swallowing them. Read the whole story

The VML-created campaign uses humor to bolster the "Smell Good, Good" message. Read the whole story

The AB-InBev brand's sponsorship kicks off with an episode featuring Stella Artois brand ambassador Ludacris. Read the whole story

The ad provides close-ups of the curds in Daisy's cottage cheese -- a practice category marketers previously avoided. Read the whole story

In addition to product placement during NHL games, the deal includes collaboration with the league on custom content. Read the whole story

Campaign featuring Denver Nuggets star Jamal Murray focuses on the problems resulting from snackers using their dominant hand to eat Cheetos, Read the whole story

A creative commerce campaign from the Mondelez sandwich cookie brand transforms the website navigation icon into deals for cookies. Read the whole story

The top-selling skincare brand invites its biggest fans to take the woman-versus-machine test. Read the whole story

The campaign also includes a sweepstakes tied to Messi's 2024 soccer season. Read the whole story

Snoop Dogg's Dr. Bombay Ice Cream is introducing a new flavor and celebrating retail expansion. Read the whole story