Top of The News
by Tanya Gazdik
Katelyn Zborowski, who has been at Yum Brands for 10 years, most recently was a marketing exec at Pizza Hut. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The sustainable sneaker brand's tumble is the latest casualty of an antiquated D2C business model. Read the whole story

MERGERS
by Sarah Mahoney
The $45 billion deal lets it shake off decades of conglomerate logic, looking for faster growth. Read the whole story

BEVERAGES
by Teresa Buyikian
Artist's sculpture decorates limited-edition bottles as part of celebration that also includes global sports ambassador campaign. Read the whole story

QSR
by Teresa Buyikian
In one spot, the skeptics are a boardroom of execs who say Box Feasts are "just too much chicken for too little..." Read the whole story

HEALTH CARE
by Les Luchter
Lead with solutions, not diagnosis, when targeting women on this health issue, suggests Brightfield Group. Read the whole story

FAST CASUAL
by Teresa Buyikian
Chipotle has brought back its Burrito Vault game in the U.S. and Canada, awarding over $2 million in prizes. Read the whole story

BEVERAGES
by Teresa Buyikian
Brand will offer rebates for male pedicures nationwide, plus a nail salon pop-up in Philly April 8 providing in-person services. Read the whole story

CPG
by Sarah Mahoney
As the new head of brand marketing, P&G's Omar Goff is pivoting the brand to "culture-forward" marketing. Read the whole story

RETAIL
by Sarah Mahoney
One of the U.K.'s best-loved value brands is headed to the luxury retailer. Read the whole story
by Laurie Sullivan
The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured and created. Read the whole story
by Colin Kirkland
Meta's next Ray-Ban launch will prioritize consumers with prescription lenses, according to a report from Bloomberg. Meta continues to invest more heavily in its … Read the whole story

HEALTH AND WELLNESS
by Les Luchter
"There's only room for one Ludacris in this world," intones a voiceover, "and it ain't gonna be your wellness routine." Read the whole story
COMMENTARY
by Danyelle Horrillo
Marketing is rarely just about metrics. It's about the environment those metrics live in. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Last week's verdict against Meta and YouTube cuts directly through the core defense platforms have relied on for decades. Read the whole story