Top of The News
by Tanya Gazdik
By unifying the marketing funnel with digital platforms under one leader, Southwest aims to bring reliability to each interaction with the brand. Read the whole story

CPG
by Sarah Mahoney
The brand hopes to turn its GOAT-powering strength into genuine connections. Read the whole story

PERIOD PRODUCTS
by Les Luchter
Recent activations include a virtual gallery displaying art created with menstrual blood, a longtime practice once censored by museums. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The company is moving beyond its initial exclusive partnership with Hyundai to include vehicles from Jeep, Chevrolet, Kia, Mazda and Subaru. Read the whole story

FOOD
by Sarah Mahoney
With a stunt at Yankee Stadium and "Ore-Ida or Nothing" campaign, the brand aims to win over the next generation of frozen potato fans. Read the whole story

QSR
by Teresa Buyikian
Popeyes' limited-time menu and merch drop celebrates veteran Netflix series "One Piece." Read the whole story

BEVERAGES
by Teresa Buyikian
The official hard seltzer of U.S. Soccer is summoning fans who really "believe" their town has the sport's biggest fans. Read the whole story
by Colin Kirkland
YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when … Read the whole story

BEHIND THE BRAND
by Barbie Romero
Two brothers spent 30 years developing medical-grade cushioning for wheelchairs and hospital beds. Then they made a mattress, dropped some eggs on YouTube, and … Read the whole story
by Fern Siegel
The nostalgic tagline runs on YouTube and social networks. Read the whole story