Marketing Daily
Monday, August 31, 2009
  • AUTOMOTIVE
    Despite Sponsorship Cuts, Ford Sticks With Keith
    by Karl Greenberg

    Kevin Schebil, manager of Ford truck communications, says the automaker has a presence at each of Keith's 40 to 60 shows a year. "But … Read the whole story

  • COMMENTARY
    Beyond Green
    by Susan Nelson

    Social responsibility, from a consumer's point of view, is not what most of us think. That's why AAA made it to the top of … Read the whole story

  • RETAIL
    Toy Purchases: Little Room For Impulse Buys
    by Sarah Mahoney

    "A lot of purchases happen for a gift-giving occasion like Christmas and birthdays, and parents do put thought into planning what they're going to … Read the whole story

  • RESTAURANTS
    New Popeyes Commercials Introduce Wings
    by Karlene Lukovitz

    The campaign includes 15- and 30-second TV spots and a 60-second radio spot featuring "Annie the Chicken Queen," a fictional Popeyes chef with a … Read the whole story

  • MOBILE
    N.Y. Toy Store Mobilizes A Scavenger Hunt
    by Karl Greenberg

    The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with … Read the whole story

  • MEDIA
    Peacock Struts 'Colorful' Campaign
    by Wayne Friedman, David Goetzl

    NBC will be adding a subtle two-word marketing tweak to its fall promo efforts: More Colorful. The aim is to broaden the appeal of … Read the whole story