The effort includes four 15-second teasers and a 60-second ad. Says VP marketing Jon Brancheau, "This campaign was conceived to challenge the notion that … Read the whole story

Industry analysts are predicting that the improving economy, growing consumer confidence and a steady decline in gas prices will put more motorists on the … Read the whole story

"Our job is to leverage the passion and experiences of current boaters to draw new boaters to the sport," Carl Blackwell, chief marketing officer … Read the whole story

Montreal's 11 summer festivals already draw some 3 million visitors (out of a total 6 million visiting the city during the summer). But Montreal … Read the whole story

"There is definitely going to be a bump in the number of leisure trips compared to last year," TripAdvisor spokesperson Brooke Ferencsik tells Marketing … Read the whole story

The bipartite effort comprises an exclusive Facebook buy to appeal to families in 16 of Florida's key drive markets. The effort centers on a … Read the whole story