QSR Insider
by Teresa Buyikian
And the Mexican fast-casual chain is "leaning into nontraditional venues such as universities, military bases, airports and casinos." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The recent integration of OpenX Technologies with Attain, which provides live purchase data, helped McDonald's attain "substantial" campaign performance based on industry benchmarks. Read the whole story
by Teresa Buyikian
Meal includes one of six collectible figurines that features various character-related details, such as Phoebe's guitar. Read the whole story
by Sarah Mahoney
Tim LeBel, Mars' Chief Halloween Officer, explains how the candy giant keeps reinventing its biggest holiday. Read the whole story
by Danielle Oster
The company's Q3 earnings report topped analyst expectations, largely due to the growth of Zero Sugar and Diet Coke brands. Read the whole story
by Teresa Buyikian
The actress stars in an ad touting Kahlua Dunkin' Caramel Swirl Cream Liqueur. Read the whole story