The regional furniture company created an old-school promotional stunt now engineered for viral amplification and PR pickup, not just sales. Read the whole story

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls. Read the whole story

The campaign, which will break in late August/September, will be shot over two-and-a half days at the end of April at an undisclosed iconic … Read the whole story

The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked. Read the whole story

The tea company, along with the clothing and housewares brand, is launching a collection of summer-themed teas. Read the whole story