YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural trends. Read the whole story

The assignment represents the integration of enterprise and retail media, "unifying the company's full tech stack while helping drive new customer growth," the companies … Read the whole story

The Consumer Financial Protection Bureau has withdrawn proposed data broker regulations that were opposed by the industry group Privacy for America. Read the whole story

The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, Amazon and others is illegal in … Read the whole story

Cannes' anti-nudity rules are all about policing women's bodies, not men's, which has a sexist ring and is tone-deaf at best. Read the whole story

The corporate name will change to Cox Communications. Charter CEO/President Chris Winfrey will remain president/CEO of the new combined company. Charter's Spectrum cable and … Read the whole story

How has the cost of serving a search query vs. the revenue per search query changed at Google as the company moves toward an … Read the whole story

New Street Research modeled Netflix's fill rate at around 45% for 2025 - expected to rise to 70% in 2026 and 90% in 2027. … Read the whole story

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and let out a collective "Oops!" Read the whole story

YouTube will get exclusive rights to stream the Friday night week in one regular game of the 2025 NFL season in Brazil on Sept. … Read the whole story

Microsoft forged an agreement with Rubicon Carbon to pay to remove 18 million tons of carbon dioxide from the atmosphere in what is believed … Read the whole story

The last frontier I want AI to agent for me is what news I consume. Among other things, what happens when an AI has … Read the whole story

Siding with Texas Attorney General Ken Paxton, a federal appellate court won't prevent him from suing Yelp over warning notices it placed on the … Read the whole story

This year Publicis Groupe is taking a more businesslike approach heading into the Cannes Lions festival, noting macro uncertainties and the growth challenges facing … Read the whole story

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify … Read the whole story

The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent … Read the whole story

TikTok is partnering again with Cannes Film Festival, inviting a handful of vetted platform creators to post exclusive footage, interviews and festival highlights to … Read the whole story

Between $8 trillion and $13 trillion in disposable income is controlled by people with disabilities and their families, according to web hosting company Hostinger. Read the whole story

"Antitrust law does not require advertisers to keep doing business with a platform that degrades the quality of its service," advertisers argue in court … Read the whole story

Polling reveals a sharp and growing ideological divide between Gen Z men and women, making them the most polarized generation in terms of gender-based … Read the whole story

"This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed … Read the whole story

Thirty years after media sales teams began testing computerized yield optimization, an AI-powered one has emerged. It's called Aida and it's going to charge … Read the whole story

The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A new IAB … Read the whole story