The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investment in technology, data, and AI and … Read the whole story

Let me say the quiet part out loud: Publicis-LiveRamp is not a tech deal. It's not even a data deal. It's the repositioning of … Read the whole story

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per … Read the whole story

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and … Read the whole story

Microsoft has a vision to turn Clarity into AI-driven behavioral hub for the agentic web, as it develops new methods through Clarity, its analytics … Read the whole story

The campaign, titled Three Words, was created on behalf of insurer AXA and was also awarded Best of Discipline in Health & Wellness, a … Read the whole story

The appointment follows the launch of a separate creative pitch that Allwyn began in February. Read the whole story

A bestselling mystery author is an amateur sleuth who conducts her own self-styled investigations of murders in the storybook seaside town in which she … Read the whole story

Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer. Read the whole story

Artificial intelligence company OpenAI has been hit with a privacy lawsuit for allegedly disclosing information about users' interactions with its chatbot to Meta and … Read the whole story

The Publicis Media veteran was previously president and global client lead at Spark Foundry in New York. Read the whole story

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's … Read the whole story

"The state cannot begin to show that its age verification, parental consent, and parental surveillance provisions are necessary to advance any legitimate interest it … Read the whole story