While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the fact, for important reasons Adalytics did not take into … Read the full story by Joe Mandese

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if … Read the full story by Joe Mandese

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be meaningful and the MRC remains the ad … Read the full story by Joe Mandese

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no cheap, high volume ones either. … Read the full story by Joe Mandese

"Fiesta" or "farrago," could attention metrics be the multicurrency solution that normalizes value across all media channels and media vehicles? Read the full story by Tony Jarvis

The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collectors -- and fights declining sales. Read the full story by Sarah Mahoney

Amazon unsuccessfully argued that FTC couldn't seek an injunction in federal court. Read the full story by Wendy Davis

One of Wall Street's most bullish Tesla analysts slashed his price target for the stock by 43%, citing a brand crisis created by Musk. Read the full story by Tanya Gazdik

A federal judge has refused to sign off on a deal that would have paused X Corp's ad-boycott lawsuit against Amazon's Twitch until January 2026. Read the full story by Wendy Davis

In "I Was Honey Boo Boo," coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey Boo Boo. Read the full story by Adam Buckman

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" inventory including sports, advertisers now can access real-time ad opportunities in … Read the full story by Wayne Friedman

Over 130 organizations have signed the voluntary pact designed to promote responsible AI practices ahead of the European Union's AI Act which takes full effect in August 2026. Read the full story by Steve McClellan

The ANA is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws. Read the full story by Wendy Davis

The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook for full year 2025. Momentum in North America was a key driver, the … Read the full story by Steve McClellan

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving Brainlabs' commercial strategy worldwide. Read the full story by Steve McClellan

Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming. Read the full story by Sarah Mahoney

The outdoor co-op says it misread member values -- and is joining Patagonia and others to form a new brand alliance for public lands. Read the full story by Sarah Mahoney

After five years, BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when TikTok's future is uncertain in … Read the full story by Colin Kirkland

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical fashionistas. Read the full story by Sarah Mahoney

More consumers will have the chance to enjoy a fine dining experience in the all-electric Cadillac at some of the buzziest restaurants around. Read the full story by Tanya Gazdik

The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streaming next," as well as a special main stage discussion spotlighting the role … Read the full story by Joe Mandese

How strange it was this week to feel so emotional over the news that Jay North had died. Read the full story by Adam Buckman