AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these … Read the whole story

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half a century of comparable studies -- … Read the whole story

As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & Africa and Asia Pacific … Read the whole story

Snap Inc spent $57.7 million on ad expenditures in 2024, according to its annual report for that year. Read the whole story

AT&T on Thursday sued the self-regulatory group National Advertising Division over its demand that the carrier pull the television commercial Ain't Our First Rodeo. Read the whole story

Amid a swirl of new "end-to-end" AI agency launches, I sat down with the CEO of one of them -- TheBrief.ai's Tammy Nam -- … Read the whole story

The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing … Read the whole story

Anomaly showcases the brand's jewelry collections and craftsmanship. Read the whole story

The agency's new work builds on the idea of meaningful connections. Read the whole story

The enhanced Gut adds services to better serve its client roster. Read the whole story