by Richard Whitman, Columnist
That's according to a new study from Stagwell's Harris Poll and the Milken Institute, which also found that 80% of business leaders are still … Read the whole story
by Steve McClellan
Combined the two shops form a fully integrated ad agency with offices in New York, Philadelphia and Albany, NY. Read the whole story
by Steve McClellan
The campaign will run during Mother's Day and Father's Day, offering what the agency calls "an emotionally resonant push for awareness," of trans youth … Read the whole story
by Fern Siegel
The cross-media campaign honors patience and expertise. Read the whole story
by Fern Siegel
Emma Beckmann and Ann Higgins take on global roles. Read the whole story
by Steve McClellan
Previously, she served in the same capacity for Grey, now part of The Ogilvy Group. Before joining Grey three-and-a-half years ago, she held growth … Read the whole story
by Wayne Friedman
Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its … Read the whole story
by Steve McClellan
The new benchmarking tool ranks professional sports teams on metrics including media efficiency, fan affinity and team trajectory. Read the whole story
by Tanya Gazdik
The campaign includes 30- and 15-second spots in both English and Spanish, airing during tentpole moments including the NBA Playoffs and Finals. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
So many business practices are not focused on customer results. As Intuit founder Scott Cook said "Fall in love with your customers' problems, not … Read the whole story
COMMENTARY
by Joe Mandese
"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation … Read the whole story
by Fern Siegel
The mattress brand is sold online and throughout the Northeast. Read the whole story
by Fern Siegel
The remit is design media to serve an AI-driven marketplace. Read the whole story
by Fern Siegel
The global push is to introduce Eagle tires to a new generation. Read the whole story
COMMENTARY
by Sharon Napier, Op-Ed Contributor
The role of agencies is being redefined in real time. The agencies that win will be the ones that adapt to this reality-integrating how … Read the whole story