by Fern Siegel
The campaign, which includes a sweepstakes, runs through Labor Day. Read the whole story
by Fern Siegel
The new partner has worked with brands such as P&G, Coca-Cola and McDonald's. Read the whole story
by Steve McClellan
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia, Brazil, … Read the whole story
by Steve McClellan
The expanding relationship dates back to 2023 with a campaign called "The Decliner," featuring an AI-powered recliner that declined last-minute social invitations. Read the whole story
COMMENTARY
by Danny Weisman, Op-Ed Contributor
And as we look forward, here's the question you should be asking: Was this a World Cup story-or a soccer story? Those aren't the … Read the whole story
by Wendy Davis
The bill "may have the practical effect of discouraging lawful advertising for ordinary food and beverage products, including, for example, restaurant advertising," the Association … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The models needed a way on to the internet to find answers, so they broke out of their test environment and hacked into Hugging … Read the whole story
COMMENTARY
by Jac Mansour
ROAS isn't wrong, but it's incomplete. Growth is achieved by understanding that brand marketing creates demand and performance marketing captures it. Read the whole story