• When Will Adland's Technology Category Start Growing Again?
    From WPP's perspective the answer is not this year. The good news: spending cuts have bottomed out and some improvement is expected through the rest of 2024.
  • Digital Agencies Still A Drag On IPG Growth
    Huge and R/GA are still posing a significant drag on the company's growth-about 1.5 percentage points in Q1.
  • Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
    Pretty darn good, according to marketing agency TMA, who has assessed Williams and other top players for their brand endorsement potential in advance of the upcoming draft.
  • Is Your Agency Team Burned Out By The Pace Of Change?
    According to a survey from Stagwell's Harris Poll and The Grossman Group, 76% of employees and 63% of managers report feeling burned out or ambivalent in their current position.
  • Stagwell Opens New EMEA Office Hub
    The "grand opening" as Stagwell called it, in the Blue Fin Building followed strong growth in 2023 for the company's EMEA agencies which collectively posted a 17% new revenue gain versus the previous year.
  • Publicis Rethinks Governance Structure
    At its upcoming annual meeting in May Publicis Groupe will ask shareholders to pass a resolution to do away with its two-tiered board set-up in favor of a single board of directors.
  • IPG CEO Krakowsky Received 9% Pay Bump In 2023
    That's more growth than the company delivered last year. Full-year organic net revenue climbed just 0.1%.
  • TMA's Top WNBA Draft Prospects By Commercial Appeal
    Caitlin Clark (Iowa) is expected to be the league's overall number one pick. She has endorsement deals with Gatorade, State Farm and Nike. The draft will be televised on ESPN this evening.
  • Are 'Brand Safety" Concerns Overblown?
    Stagwell CEO Mark Penn thinks so. Stagwell is holding an event next month where it will release new research backing up his position.
  • HMC To CMOs: Continue 'Latino Coating' At Your Own (Career) Risk
    The Hispanic Media Council unveiled a new campaign urging marketers to stop the practice of 'Latino Coating." It was created by Messianu Edelman Lerma, Creyentes and Casanova//McCann with input from the Council's board. It was introduced at the Council's annual summit in New York.
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