by Richard Whitman on Nov 15, 7:44 PM
It's no secret the ANA report on media transparency last year led a lot of marketers to rethink their media strategies.
by Richard Whitman on Nov 15, 7:02 AM
Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year -- traditional marketers are not spending a whole lot more on marketing-related activities than they have in the past.
by Richard Whitman on Nov 13, 9:59 PM
The mumbling and grumbling about the high cost, complexity and growing pay-for-play elements of the Cannes Lions Festival of Creativity have been circulating through Adland for years.
by Richard Whitman on Nov 12, 8:31 PM
That's right, JWT, the former CEO of which is being sued for sex harassment and retaliation.
by Richard Whitman on Nov 9, 6:54 PM
Actually, the research, from Adtaxi, indicates that more than half of Americans would be happy to buy everything online. Everything includes houses, right?
by Richard Whitman on Nov 8, 6:04 PM
Forrester is out with its predictions report for 2018. It's a fascinating read and doesn't contain great news for agencies.
by Richard Whitman on Nov 7, 5:33 PM
Most of the senior leadership team is comprised of former MEC executives. The unit is led, however, by CEO Amanda Richman, who joined from Starcom USA during the summer to spearhead the agency's launch.
by Richard Whitman on Nov 6, 6:20 PM
The Festival of Media/LATAM conference carved out time for a new initiative called Stand With Puerto Rico, designed to galvanize industry action to help the U.S. territory in its recovery efforts-efforts that will take months if not longer.
by Richard Whitman on Nov 5, 4:58 PM
Advertising holding companies are reviewing policies and taking steps (or considering doing so) to make doubly certain that employees are aware of the anti-harassment and retaliation policies in place.
by Richard Whitman on Nov 2, 5:42 PM
WPP's tenthavenue unit has installed new management at out-of-home agency Kinetic. Mauricio Sabogal is out as CEO. He's been replaced by GroupM veteran Marc-Antoine De Roys.