by Richard Whitman on Mar 15, 6:25 PM
WPP CEO Martin Sorrell earned a 2017 incentive bonus worth many times more than most people make in a lifetime.
by Richard Whitman on Mar 14, 5:54 PM
Created by Droga5, it was filmed on all seven continents and the moon in stunning 8K resolution. Yeah, that's the ticket.
by Richard Whitman on Mar 13, 5:24 PM
After a month of speculation that satellite network Dish was going to award its creative agency account to The Richards Group, the companies confirmed today that the deal is sealed.
by Richard Whitman on Mar 12, 6:19 PM
Actually, that decision was made a while ago, but is just being announced now as Sling and the agency take the wraps off the shop's first campaign for the client, called "We Are Slingers."
by Richard Whitman on Mar 10, 12:15 PM
Yeah there's nothing like the invigorating jolt of an extra hour of daylight, not to mention the increasingly longer days that follow. Let's celebrate with an ad campaign!
by Richard Whitman on Mar 8, 5:12 PM
The snack-food giant has finalized the process in North America, where the firm has split the assignment between Publicis Media's Spark Foundry and digital specialist VaynerMedia.
by Richard Whitman on Mar 7, 7:29 PM
It's International Women's Day Eve. And agencies' creative cups runneth over with brilliant campaigns celebrating women.
by Richard Whitman on Mar 6, 6:15 PM
That's what happens when you cover marketing too long. You start wishing cookie brands a happy birthday. The NBA great and Oreo share a birthday (March 6). They're teaming up to promote their special day.
by Richard Whitman on Mar 5, 7:33 PM
In North America, holding company growth (if you can call it that) was 0.1% in 2017. That's zero point one percent.
by Richard Whitman on Mar 4, 5:36 PM
Just in time for Women's History Month, WPP is out with its first report detailing the gender pay gap.