It has been a week chock full of gimmicky marketing maneuvers.

New this year at Cannes will be live judging for a number of categories including the Innovation Lions, Glass: The Lion for Change and Titanium Lions.

Why? Probably in an attempt to steal some of the holding company's thunder. Not that there was much of it at the meeting.

Volkswagen is out with phase 2 of its new brand advertising campaign designed to make its recent emissions scandal look like a tiny speck in the rearview mirror.

Former agency leader Donny Deutsch received a little dose of impotent Trumpian Twitter rage over the weekend after calling him a "criminal" on MSNBC late last month.

WPP is adding another consolidated campus -- this one in Dusseldorf, Germany--as part of its ongoing streamlining effort.

At a New York event earlier this week North America CEO Tim Castree said agencies have allowed themselves to become "commoditized" and that they need to do a better job of selling their value to clients if they want to become de-commoditized.

In an attempt to wipe layers of tarnish off its reputation after it cheated on emissions tests a few years back, Volkswagen is out with a new brand campaign today.

Co-CEO Cory Isaacson said he intends to focus on entrepreneurial endeavors outside of the agency world. Aaron Walton, who has shared the Co-CEO title will become the agency's sole CEO.

The grassroots organization is urging the ad industry to boycott the National Rifle Association and its "blood money." The effort comes after a very public parting of the ways between the NRA and its last agency Ackerman McQueen.