by Richard Whitman on Mar 11, 6:01 PM
The deal covers clients of OMG agencies Hearts & Science, OMD, PHD and Resolution and is designed to optimize their media placements on the social platform.
by Richard Whitman on Mar 11, 7:28 AM
Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Officer at the company, which focuses on investments in digital transformation businesses.
by Richard Whitman on Mar 10, 7:29 AM
The agency isn't the first to launch a multicultural marketplace and hopefully won't be the last. Mindshare, its parent GroupM, and Havas all announced plans for such marketplaces last July.
by Richard Whitman on Mar 8, 2:44 PM
A decision is expected shortly on whether Bollore Group head Vincent Bollore will stand trial. The company has a controlling stake in Havas Group parent Vivendi.
by Richard Whitman on Mar 5, 3:17 PM
The Edinburgh-based agency will become part of Wunderman Thompson Commerce. WT says the transaction will strengthen its multichannel offering.
by Richard Whitman on Mar 5, 8:27 AM
Brian McMahon founded Orion 23 years ago. Stepping up to run the company now is Global President Laura Ryan, a 10 year veteran of the company.
by Richard Whitman on Mar 3, 4:42 PM
The sportsbook giant has struck a deal with WAVE.tv for the latter to provide branded content and other segments that could reach hundreds of millions of fans globally each month.
by Richard Whitman on Mar 2, 8:29 PM
The consortium, which is owned by its participating agencies, now has over 70 shops in 40 countries.
by Richard Whitman on Mar 2, 7:54 AM
The account is currently held by WPP affiliate Haworth, which won the business four years ago. Haworth (49% owned by WPP) took over for then-incumbent MediaVest.
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