by Richard Whitman on Sep 16, 4:34 PM
According to the company the new innovations help advertisers reach audiences without a dependency on third-party cookies.
by Richard Whitman on Sep 16, 7:59 AM
The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed light on how meaning shapes our experience and expectations.
by Richard Whitman on Sep 14, 3:47 PM
The agency says that CP Health will work with clients through a process that leverages anthropology, data and technology to uncover what audiences want and to guide brand strategy, creative and integrated execution.
by Richard Whitman on Sep 13, 1:18 PM
For one thing, BTS shopping started earlier this year according to stats compiled in a new report from Publicis Commerce.
by Richard Whitman on Sep 10, 11:22 AM
The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was launched earlier this year after research revealed marketers lag overall corporate progress on the sustainability front.
by Richard Whitman on Sep 9, 4:09 PM
Jason Xenopoulous will become Global Chief Creative Officer at Ford-dedicated agency GTB, while continuing his role as Co-Chief Creative Officer for North America at VMLY&R, also part of WPP. He is being succeeded as CEO VMLY&R New York by Beth Ann Kaminkow.
by Richard Whitman on Sep 8, 4:30 PM
In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes Lions International Ad Festival to prohibit work that objectifies women.
by Richard Whitman on Sep 7, 3:35 PM
It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive sentiment and ride the wave to unprecedented impact."
by Richard Whitman on Sep 3, 9:38 AM
The campaign, from Austin creative agency Preacher, features reinterpreted Daft Punk classic performed by De'Wayne.
by Richard Whitman on Sep 2, 10:32 AM
The Austin, TX-based agency, now with 300-plus employees was founded in 1971 by University of Texas graduates Steve Gurasich, Roy Spence, Tim McClure, and Judy Trabulsi.