Hegarty's on-line course starts in September. He has long held the view that marketing has become too science focused in its quest for effectiveness. Marketing, he stated, "has to move from stalking to seducing."

It took nine years for the KSL Media bankruptcy case to wind its way through the courts. It was filed during the Obama Administration and TikTok was still three years from launch.

The agency, which is in the middle of a takeover battle between two suitors-Next Fifteen Communications Group and AdvancedAdvT -- said it remains on target to achieve pre-tax profit of approximately $38 for the full year.

Jellyfish, based in London, has raised hundreds of millions in the last couple of years to fund its expansion. It now has offices throughout Western Europe and Asia, as well as in the U.S. and Brazil.