by Richard Whitman on Jul 17, 4:37 PM
Credit rating firm Moody's cited growing scale and recent cost reduction measures by the holding company for the upgraded outlook.
by Richard Whitman on Jul 17, 6:00 AM
The additions follow several new assignments from marketers. Last month, Brand USA gave its global media agency of record account to Worldwide Partners agencies led by R&R Partners in collaboration with Ardmore (UK) in EMEA, Hylink (China) in APAC, and Propeg (Brazil) in Latin America.
by Richard Whitman on Jul 13, 4:15 PM
That's according to the Via agency which is out with a POV on the trend which utilizes illustrations from English author Beatrix Potter to question "the trappings of our capitalist society."
by Richard Whitman on Jul 12, 4:05 PM
With this acquisition, XYZ Managing Director Will Mould and Executive Creative Director Paul Stanway join 160over90 as senior vice presidents.
by Richard Whitman on Jul 11, 12:38 PM
The book is about IPG's Huge but Farmer stresses that the agency's shift "provides a new template for the industry," a template, he adds that "puts creativity, products, and organization together in a focused mission."
by Richard Whitman on Jul 10, 5:16 PM
The company previously worked with Party Land, an ad agency with offices in Los Angeles and Colorado. Search consultant Select Resources International is assisting with the review.
by Richard Whitman on Jul 7, 2:30 PM
The Grammy winner wrote a song about an event last month that gave away more than 300,000 pieces of licensed apparel from VaynerMedia client Fanatics Inc. to underserved families across the U.S.
by Richard Whitman on Jul 6, 9:58 AM
The new Manchester campus will house 550 people from agencies such as EssenceMediacom, Cheetham Bell, Code Computerlove, Wavemaker and others.
by Richard Whitman on Jul 5, 12:16 PM
Both sides continue to wage a paper battle in the discovery phase of the case and last month the presiding judge set a deadline of June 28, 2024 for expert discovery in the matter to be concluded.
by Richard Whitman on Jul 3, 10:16 AM
The "Meaningful Ad Unit" will be utilized by Havas Media for U.S. clients. Its programmatic trading desk will leverage the MAU within custom algorithms, pre-bid segments, and through custom private marketplaces.
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