by Richard Whitman on Oct 17, 2:23 PM
The agency will handle the company's estimated $21 million media account. Other recent media wins include the San Diego Zoo and the San Francisco Ballet as well creative AOR for American Freight.
by Richard Whitman on Oct 16, 6:38 PM
GroupM, its agency EssenceMediacom and Google piloted the partnership with the agency's client Bayer. Access to the workshops will be expanded across GroupM's client base throughout the rest of the year.
by Richard Whitman on Oct 13, 9:56 AM
The tech firm Inworld AI is using AI to give virutal characters more lifelike looks, traits and "personalities" to better engage with consumers.
by Richard Whitman on Oct 12, 4:31 PM
The suite is positioned as low-cost, enterprise grade, enabling faster insights and decision making for brands to keep pace with marketplace developments.
by Richard Whitman on Oct 11, 9:39 PM
But bring your phones to see them-they're CGI-created installations on Instagram and Tik Tok.
by Richard Whitman on Oct 10, 2:41 PM
According to the report, there has been a clash of new and old cultures as the agency has seen an exodus of over 100 staffers since February, over a dozen landing at nearby Procter & Gamble where they've been hired to help run its in-house media department.
by Richard Whitman on Oct 9, 1:01 PM
The global conference will bring together leaders from over 50 independent marketing agencies across the globe and is the network's first global conference outside the US or Europe.
by Richard Whitman on Oct 6, 9:32 AM
A $17 million fundraising campaign has begun to help build the center which will offer a range of programs for children and young adults that focus on the creative arts.
by Richard Whitman on Oct 5, 11:39 AM
Publicis Groupe CEO Arthur Sadoun told employees "we are at our best when we are together," in a video explaining the new policy, which goes into effect Jan. 1.
by Richard Whitman on Oct 4, 4:39 PM
A donation ceremony is set for Oct. 5 in New York and a showcase presentation titled, "Byron Lewis: Ad King Extraordinaire," will debut Oct. 17 as part of the museum's "American Enterprise" exhibition in the Mars Hall of American Business.