Barring any unforeseen circumstances, Pandora will be purchasing "key assets" from Rdio, as the latter files for bankruptcy. That accelerated strategy will launch the … Read the whole story
DataXu, a provider of programmatic marketing software for brands and agencies, on Tuesday announced the opening of three new offices in the APAC region … Read the whole story
'Outside' magazine has partnered with The North Face and VR tech and production firm Jaunt to distribute "The North Face: Nepal," an interactive immersive … Read the whole story
Mobiquity Networks, a location-based mobile ad network and indoor shopping mall beacon network, announced a partnership with mobile shopping network Shopular that will increase … Read the whole story
Nearly nine out of 10 U.S. pay TV subscribers (86%) want a single app for all of their video watching, according to Boston-based media … Read the whole story
Christine Wu was appointed to the newly created role of vice president, strategic client solutions of Time Inc. She will be involved in expanding … Read the whole story
Angie's List's Board of Directors unanimously voted not to accept the unsolicited buyout bid from IAC/InterActiveCorp, the company reported Tuesday. Read the whole story
- COMMENTARY
I'm heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising … Read the whole story
- COMMENTARY
Apps are in; display ads are out. Marketing budgets need to be recalibrated accordingly. This is an opportunity for marketers to take a step … Read the whole story
