Tuesday, March 17, 2015
- Walton Isaacson
Kirsten Atkinson joined Walton Isaacson as vice president of media and branded integration, a new position. Atkinson previously served as media director at Team One. She reports to agency co-founders Aaron Walton and Cory Isaacson. "Kirsten's experience across platforms and media as well as cultures is a perfect match with our agency's DNA," said Walton. "In particular, we are keen on her ability to traverse traditional channels along with branded entertainment and experiential." Atkinson, who began her career at Starcom Worldwide as a media planner on Procter & Gamble, has worked on traditional channels as well as emerging media, new social platforms, interactive TV and branded entertainment. Focusing on new platforms, Atkinson has launched campaigns and first-to-market partnerships including Lexus Design Disrupted, an experiential fashion week event; CNNgo, a custom on demand platform; and Jimmy Fallon Live Commercials. - McKinney
McKinney promoted Laura Suchoski to social media director. She will report to and work with chief digital officer Jim Russell to steer the agency's social media efforts for clients. Suchoski will work primarily with Travelocity and Crocs, with everything from daily social messaging to major digital campaigns. She will also serve as the face of the social media discipline at McKinney and act as a resource for platform-specific best practices, tools and techniques. Suchoski joined the agency in 2014 from ESPN and espnW, where she developed social media strategy, campaigns and content to spotlight women in sports. - CP+B
CP+B named Lori Senecal as Global CEO, a new position. Senecal will oversee CP+B's global growth and expansion, managing the coordination of the firm's eight international offices. She recently served as CEO of the MDC Partners network, a position she will retain while with CP+B. Prior to that, she was the global head of kbs+ and before that was president of McCann-Erickson Worldwide's New York office. Over the course of her career, Senecal has led numerous blue chip, worldwide accounts including Coca-Cola, Nestle and BMW. "Lori understands and loves this agency," said Chuck Porter, Chairman of CP+B. "She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I'm not good at, she is. And along with Andrew Keller, Steve Erich, Richard Pinder and our new creative leaders, I think we have a global A team." - T3
T3 named Jennifer Mollo as executive director of client relations. Mollo returns to T3 from R/GA where she served as group account director. Previously, she served as a senior consultant/director of agency management operations at Dell. Mollo led company efforts to implement best practices across global agency partners. Prior to that, Mollo was senior vice president, director of client services at T3 where she was responsible for managing clients such as UPS, Dell, JCPenney, and Universal. "We're thrilled to welcome Jennifer back to T3," said Gay Gaddis, CEO and founder of T3. "Her years of experience working on both the agency and client side of the business makes her the perfect person to lead our client relations team. Jennifer is a smart, strategic thinker and she'll be a valuable asset to our leadership team and clients." - Lowe Campbell Ewald
Lowe Campbell Ewald hired Zenaida Torres as group account director. Based in Los Angeles, Torres will oversee the agency's Kaiser Permanente account. She will report to Angela Zepeda, president and managing director of Lowe Campbell Ewald's Los Angeles office. Torres joins the agency from DDB California, where she served as account director, leading strategy and development of consumer advertising for Wells Fargo. Prior to DDB California, she was a marketing consultant for Iridescent, a Silicon Valley-based science, technology and engineering education non-profit. Torres has also held roles at DDB New York where she oversaw advertising campaigns for P&G healthcare brands and Glidden Paint. "We are proud to add Zenaida's skill set to our team," said Zepeda. "Zenaida's proven track record of developing advertising solutions for diverse brands will ensure we continue to drive growth not just for our Kaiser Permanente clients, but our entire Los Angeles office." - Johannes Leonardo
Johannes Leonardo hired Cedric Gairard as head of production, Kelsey Robertson as global brand director, and Andrew Lee as finance director. - Big Spaceship
Big Spaceship hired Vincent DiBartolo as vice president of technology. - MARC USA Pittsburgh
MARC USA Pittsburgh hired writer Alison Hammer and art director Dan O’Donnell. - Not to Scale
Not to Scale added director and animator, Elliot Lim, to its company roster. - Issuu
Issuu hired Alexander Grosse as vice president of engineering. - Tiny Rebellion
Tiny Rebellion named Austin Ripmaster as senior marketing director. - GMR Marketing
GMR Marketing named Mike Thompson vice president of client management. - AMC Networks
AMC Networks hired Bernadette Simpao as vice president of corporate communications. - Digital Pulp
Digital Pulp hired Nick Maine and Sam Thompson as technical architects, and Ashraf Mohammad as drupal developer. - PAN Communications
PAN Communications hired Lauren Arnold and Darlene Doyle as vice presidents. - Datorama
Datorama hired Jared Hand senior vice president of sales and promoted Nitzan Yaniv to managing director of EMEA and Mick O’Brien to managing editor of APAC. - World Famous
World Famous, a creative collective of directors, designers, editors, writers and artists, added David Kleinman as executive producer and Kelly Green as head of production. - Simulmedia
Simulmedia hired Lori O'Connor as general manager, entertainment. - Humble and Holiday Films
Humble added award-winning filmmaker and commercial director Matt Ogens to its roster. Ogens has also signed with Toronto-based Holiday Films for Canadian representation. - @LArge Productions
Tracy Mays and Beth Aranda have joined forces to launch original content company @LArge Productions. - Deep Focus
Deep Focus hired Steve Kesselman to serve as general manager of the Cassandra Report. - Verve
Verve hired David Wade as the company's first senior vice president of market development in the US western region. - McGowan Crain
McGowan Crain hired Mini Johri as a senior account manager. - Beast
Beast named Valerie Petrusson as president. - On Ideas
On Ideas hired David Bonner as executive creative director. - Cartel Entertainment
Cartel Entertainment hired Claire Abramowitz as director of development. - Glamour
Laurel Pinson was named digital editorial director of Glamour. - RealityMine
RealityMine named Brian Cooper as senior vice president of customer success, responsible for developing sales and service efforts in the U.S. - Omnia Media
Omnia Media tapped Rose Ferraro as senior vice president of sales. Ferraro most recently led sales efforts for Townsquare Media. - Dynamic Signal
Dynamic Signal hired David Honig as vice president, corporate partnerships. - Avention
Avention hired Rob Kornblum as senior vice president of corporate development.
