Tuesday, March 8, 2016
- DDB New York
DDB New York promoted Hannah Fishman from group creative director to executive creative director, and hired Cam Hoelter and Cheryl Horsfall as executive creative directors. All three report to Icaro Doria, chief creative officer of DDB New York. Fishman joined DDB New York in 2015, working as global group creative director on Johnson & Johnson beauty brands like Clean&Clear. In her new role, she will oversee the creative globally and locally for Electrolux and Frigidaire, and will continue to lead creative on the agency's Johnson & Johnson beauty brands. Australian-born Hoelter joins the New York team from DDB Sydney where he was deputy executive creative director, working on clients including McDonald's and Volkswagen Commercial Vehicles. During this time, Hoelter was instrumental in winning eight Cannes Lions, three of which were gold. After ten years at Digitas Health as vice president, group creative director, Horsfall joined DDB New York to lead the Merck account. She has previously worked on clients such as IBM, The New York Times, Chantix, Eliquis and Sculptra Aesthetic. At Digitas Health, Horsfall was the creative lead on Pfizer's Women's Health, where she helped sell the concept of an unbranded social platform complete with open space for postmenopausal women to share experiences, educate one another, and offer support. "These are exciting times at DDB New York as we continue to build a strong creative team with diverse backgrounds and capabilities," said Doria. "Hannah has done a brilliant job driving the creative agenda of Clean & Clear in the US and globally; Cheryl is a game changer with a passion for emerging tech and healthcare; and Cam's outstanding creative leadership is evidenced by his time spent at DDB Sydney where he oversaw creative for some of Australia's biggest and most iconic brands." - SwellShark
SwellShark named David Tucker as head of strategy, where he will work with each client's creative agency to ensure that the media strategy is informed by the brand strategy and creative choices are informed by data and insights. Tucker joins the agency from UM, where he served as vice president, global intelligence director and director of strategy, leading global research and insights for UM clients such as Sony, Hershey's, and Brown-Forman. In addition, he was strategy director for the Sony Corporation of America account, focusing on data-driven, addressable and programmatically bought media. Prior to UM, Tucker worked at McCann Worldgroup, where he helped found and serve as vice president, deputy director for McCann Truth Central, the agency's global thought leadership and research unit. "David's rapid rise through the ranks is no surprise to any colleague or client who has worked with him and seen his strategic prowess firsthand," said Nick Pappas, CEO of SwellShark. "His extensive background in research and analysis, deep understanding of the media landscape and almost innate sense for how to combine the two has quickly made him a rising star in the industry and a strategic asset for us and our clients alike." Added Tucker: "Having worked on both the creative and media sides, I am really excited to join an agency that emphasizes a harmonization of the planning process between the two disciplines." - Publicis Worldwide
Publicis Worldwide promoted Jeremy Bowles to chief transformation officer, marketing services, North America and hired Bill Power as chief client officer, Citi. Bowles and Power will report to Arthur Sadoun, CEO, Publicis Worldwide. Both will be based in the New York officer. Bowles previously held the position of global managing director on Citi's Consumer Business. He is now tasked with ensuring that all North America clients have seamless access to Publicis' capabilities (production & content, digital technology, shopper marketer, CRM and analytics). Power will be responsible for both the Citi Consumer and Enterprise (Corporate) Businesses. He joins the agency from FleishmanHillard New York, where he was global practice leader, brand marketing, since 2010. "Jeremy has been key in transforming our relationship with Citi to bring them the best of Publicis Worldwide and establishing a model that works as a creative and media solution," said Sadoun. "I'm confident that in his new role he will continue to help transform our clients' brands and vision. I'm very pleased that a talent like Bill has joined us. He brings with him a wide scope of globally integrated experience that will ensure we provide our clients with the optimum solutions across all disciplines within Publicis." - RPA
RPA hired Don Rohn as group strategic planning director, reporting to David Berne, senior vice president, chief strategy officer at RPA. Rohn most recently served as group director, strategy at TBWA\Chiat\Day, where he served as the lead strategist on the Nissan account and supervised a multi-disciplinary team of strategists. At RPA, he will direct planning for the agency's Tempur-Sealy, ARCO, ampm and Clippers accounts. Rohn also held executive positions at WPP, Saatchi & Saatchi, and TBWA\Chiat\Day. His most recent work at TBWA\Chiat\Day included the launch of the Nissan Titan with "Shoulders of Giants." "Great strategists like Don are instrumental to our agency's mission to unlevel the playing field for our clients," said Berne. "Don has experience in both brand and retail marketing. He understands how strong integrated marketing leads to business results both in the near term and over time." - Translation
Translation tapped Federico "Fede" Garcia as creative director, based in New York. He joins the agency following a 4-year stint at Ogilvy & Mather's Tokyo office. While there, he oversaw the creative development for many of the agency's biggest accounts, including Coca-Cola, American Express, IBM and Citizen. Garcia originally transferred to Ogilvy Tokyo from the agency's office in his native Argentina, where he served as a senior copywriter and creative director for brands like Coca-Cola Co., Mondelez, Kraft Foods and Kimberly-Clark. Prior to that, he spent two years as a senior copywriter at JWT Buenos Aires. "I'm a big believer in global thinking, and as an agency we actively seek out individuals who understand global trends," said John Norman, chief creative officer of Translation. "More than just a great writer, Fede is a powerful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture. I'm very excited to see what he does here in the months and years ahead." - CBS News Digital
CBS News Digital named Will Rahn managing editor for politics and political correspondent based in Washington, D.C. - Pangea Money Transfer
Pangea Money Transfer promoted Nishu Thukral to chief executive officer and president. - Media Horizons
Media Horizons promoted Cyrus Karimi to vice president, search and affiliate marketing. - RealityMine
RealityMine named Chris Havemann to its board. - Jetpack
Jetpack opened a New York office and hired Jeremy Carlin as vice president, business development. - Clarabridge
Clarabridge hired Ram Ramachandran as senior vice president of engineering and Ines Thornburg as senior vice president of global services. - Univision Communications
Univision Communications hired Margaret Lazo as chief human resources officer. - Brand Connections
Brand Connections hired Christine Clark as executive vice president of sales and marketing. - Prichard Communications
Prichard Communications promoted Jenna Cerruti to account director and hired Addie Shrodes as account manager. - Decoded Advertising
Decoded Advertising named Addie Conner as chief strategy officer. - Big Block
Big Block has signed director Charlie Todd for commercial representation. - Catapult
Catapult added Gene Tiernan as senior vice president. - Starry
Starry named Kristen Morrissey Thiede as senior vice president of business development and corporate strategy. - TELEMUNDO
TELEMUNDO named Luis Fernandez executive vice president of network news. - Deluxe Entertainment Services Group
Deluxe Entertainment Services Group named Brett Belinsky as president of Deluxe delivery operations. - Turner and WME | IMG
Turner and WME | IMG hired Christina Alejandre as vice president / general manager and appointed Min-Sik Ko as commissioner to lead the development and strategy of the inaugural season of ELEAGUE, the transformative eSports competitive gaming league set to debut in May 2016. - Origami Logic
Origami Logic hired Steven Wastie as chief marketing officer and Mark Lambert as chief financial officer. - Sequent Partners
Jim Spaeth and Alice K. Sylvester are returning to Sequent Partners, a media metrics and brand consultancy company where they served as co-partners. Spaeth and Sylvester had been on a one-year engagement with RealityMine, a provider of mobile market research technologies and consumer analytics. - Rauxa
Rauxa opened a Seattle office, to be led by Marc DeFigueiredo as vice president of account services. - RiskSense
RiskSense hired Brett Newsome as chief financial officer, Sheldon Feinland as vice president of global sales and Torsten George as vice president of global marketing and products. - American Council of Life Insurers
American Council of Life Insurers hired Katherine Trinidad as senior vice president, communications and public affairs. - Beckon
Beckon tappedDavid Schmitt as vice president of marketing analytics strategy. - MediaBrix
MediaBrix opened a Toronto office and hired Brian Fields as vice president of sales, Canada. - Coho Data
Coho Data named Suchit Kaura as vice president of engineering and Garry Olah as vice president of business development. - Virtual Incentives
Virtual Incentives hired Jacilyn Bennett as manager of the enterprise sales team and Kirsten Fladland as account manager for enterprise level customers. - Entercom San Diego
Entercom San Diego announced hired Karyn Cerulli as director of sales for KSON, KBZT and KiFM. - Mavrck
Mavrck hired Todd Taplin as president and chief operating officer; E.J. Freni as senior vice president of sales and business development; Anne Tucci as director of customer success; and Ryan Donohue as senior product manager. - Smithsonian Media Group
Smithsonian Media Group named Amy Wilkins as chief revenue officer. Wilkins, who served as publisher of Smithsonian magazine from 2000-2005, will rejoin effective immediately, with responsibility for driving growth on all platforms including publishing, digital, video and events. - Instart Logic
Instart Logic named Peggie Louie as worldwide head of talent. - PushSpring
PushSpring opened a New York City office and hired Patrick Callinan as director of sales, east coast. - Ascedia
Charlie Powell joined Ascedia as associate application developer. - Mood Media
Scott Moore joined Mood Media as global senior vice president of marketing. - BrandFire
Bryan Black was promoted to partner at BrandFire.
